Upﬁeld is a global leader in plant-based nutrition with more than 100 brands, including Becel, Flora, Country Crock, Blue Band, I Can’t Believe It’s Not Butter, Rama and ProActiv. The company operates in 69 markets around the globe, holding the number 1 brand positions in 49 countries. Upﬁeld’s six business units cover Northwest Europe, Southwest Europe, Central/Eastern Europe, North America, Middle/Latin America and Asia/Africa. The company employs more than 3,500 Associates.
Sienna Capital & Upfield
In July 2018, Sienna Capital has invested EUR 250 million alongside KKR and other co-investors into Upﬁeld, its ﬁrst co-investment transaction.
Sienna Capital is represented on the Board of Upﬁeld by a senior member of GBL’s investment team.
The investment valuation is based on industry-accepted valuation methodologies, primarily consisting of an income approach and market approach.
Financial Year 2019
In 2019, Upfield continued to perform in-line with our expectations with encouraging sales growth in markets such as the U.S. and Indonesia. Upfield also purchased Arivia S.A., a leading producer of plant-based cheese.
Value of Investment (12/31/2019)
Plant-based Nutrition Company